A whole new Uniper

We could not be more excited to formally announce our new brand & visual identity! 

Benjamin Ross
January 18, 2022


Let us reintroduce ourselves. 

We could not be more excited to formally announce our new brand & visual identity! 

Over the last several months, we have poured our hearts and souls into creating a new brand identity that would accurately depict who we are, where we are, and what we stand for. Showing our growth and maturity as a company and conveying the essence of our belief that everyone deserves access to the care, community and services they need to live a vibrant, healthy, and fulfilling life. In other words, helping older adults connect to life!

Community: Together, Members First. Care: Care, Trust, Respect. Impact: Optimize for Impact, Be Inspired. Collaboration: Think Big, Partners.

We have updated almost everything; from a completely overhauled visual identity (including a new logo, colors, fonts and more), to refining and clarifying our company values, and even updates to our communication style. One thing that hasn’t changed though is our core vision, and our commitment to our clients and members is stronger than ever.

In clarifying our values, we defined four core pillars that drive everything we do: the fundamental power of a connected community to make the world a better place; the care we put into everything we do; the impact we deliver for our members, our partners, and our clients; and the collaborative, big picture approach and attitude we bring to everything we do. These pillars, expanded on through our company values, are the foundation of Uniper that supports us as we strive to deliver on our promise to help everyone connect to life!

As an expression of our pillars and values, our new visual identity balances friendliness and fun with trustworthiness and reliability, while our new tagline reflects our belief that connection is an imperative. “Connect to life,” is a call to action that sums up our mission, our positioning, and our values into a single idea. It represents what Uniper is all about and what we are striving to bring to our members, our partners, and ourselves: Lives that are vibrant, connected, and filled with purpose & meaning.

Of course, rolling out all of these changes is going to take some time. As you notice changes in our branding, materials, presentations, emails, and content, we would love to connect with you. Feel free to reach out with any thoughts, requests, concerns, or compliments. If you enjoy social media, please connect with us. And, as always, please do not hesitate to call us anytime.

For more details on our new brand, keep an eye out for the release of our public brand book, and our upcoming Media Resources Portal.

Our Vision

“At Uniper, we envision a world where everyone can age at home for as long as they wish. Happy, healthy, and independent. ”

 Our Mission

“We provide the platform, products, and services that empower older adults to connect to the care, community, activities and content that lets them live full and vibrant lives on their own terms. This is what guides our business, drives our brand, and informs every decision we make. In other words, helping them connect to life. ”

Uniper is a tech-enabled service supporting older adults to live a more connected, engaged, and active life in their later years, while helping the organizations that care for the older adults to better reach, engage, and care for their older adult populations. Uniper helps older adults remain engaged, healthy, and happy as they connect to life.

Telling the Uniper Story